ANTEPRIMA Spring-Summer 2025 STANDARD WIREBAG Campaign with KIM CHAEWON of LE SSERAFIM

2025.05.19

ANTEPRIMA Unveils Spring–Summer 2025 Standard WIREBAG Campaign
Featuring KIM CHAEWON of LE SSERAFIM
Effortless Luxury for Everyday Joy – Designed to Shine Anywhere

ANTEPRIMA is excited to unveil its enchanting Spring-Summer 2025 Standard WIREBAG campaign, “Summer Dream in Color”, featuring KIM CHAEWON, a prominent member of the internationally acclaimed K-pop group, LE SSERAFIM. This captivating campaign celebrates the joy of self-expression, blending vibrant energy and playful femininity, perfectly highlighted by ANTEPRIMA’s iconic standard WIREBAGS.

This season’s campaign embraces the spirit of joyful self-expression, infused with playful femininity and vibrant energy. ANTEPRIMA’s iconic Standard WIREBAG is reimagined in a fresh palette of tone-on-tone hues and summer-inspired motifs, set against a refined backdrop that evokes the lightness and charm of the season.

KIM CHAEWON brings a charismatic presence and modern sensibility to the campaign, embodying the effortless elegance that defines the ANTEPRIMA woman. As the group’s captivating leader, her natural allure and versatility enhance the narrative, offering an authentic expression of the brand’s vision—where timeless sophistication meets contemporary style.

Each image in the campaign highlights the multifaceted character of the WIREBAG, capturing its role as an essential accessory for today’s stylish and independent woman. Through a thoughtful blend of fashion, creativity, and art, the visuals celebrate individuality and modern elegance.

Launching globally on May 19, the campaign showcases stunning imagery that reflects the seamless synergy between music and fashion. It invites audiences worldwide to step into a vibrant, joyful celebration of summer—guided by the enduring allure of ANTEPRIMA and the fresh energy of KIM CHAEWON of LE SSERAFIM.

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