Spring-Summer 2024 ANTERPIMA x Bea Bongiasca Collection

2024.05.21

Evoke Harajuku's pop spirit with extravagant Kawaii style

This Spring-Summer 2024, ANTEPRIMA fearlessly embraces innovation, while Bea Bongiasca lends her unique perspective to redefine the brand's identity. Together, they boldly push the boundaries of creativity, reshaping the landscape of modern fashion with their transformative designs. The extravagant Kawaii style with Bea and ANTEPRIMA’s combination of organic shapes, colourful palette, which calling for a new generation that looks and feels like a fun time. Inspired by Bea Bongiasca's own vibrant nature, the collection exudes joy, individuality, and evoke the spirit of Harajuku - colorful, loud, flashy, and growing outward, consuming everything in its path.

ANTEPRIMA x Bea Bongiasca WIREBAG collection is a unique collaboration that combines ANTEPRIMA's renowned wire knitting technique with Bea Bongiasca's distinctive and contemporary jewelry designs. From classic STANDARD MINIATURA to new style Phone Bag and Phone Strap, this collection seamlessly blends the worlds of fashion and jewelry.

PB24SU50JG
LILAC OPACO 055/ AZZURRO OPACO 376/ FLAMINGO OPACO 657
BIANCO OPACO 149/ NERO OPACO145/ FLAMINGO OPACO 657
FUCSA 054/ALBICCOCA 060/ VERDE CHIARO 193
BLU CHIARO 113/ VERDE CHIARO 193/ SENAPE 005

PB24SU5648
LILAC OPACO 055/ AZZURRO OPACO 376/ FLAMINGO OPACO 657
BIANCO OPACO 149/ NERO OPACO 145/ FLAMINGO OPACO 657
LAVA OPACO 897/ KHAKI OPACO 747/ OLIVA OPACO 895

PA24SU5384
LILAC OPACO 055/ AZZURRO OPACO 376/ FLAMINGO OPACO 657
LAVA OPACO 897/ KHAKI OPACO 747/ OLIVA OPACO 895

Born in Milan in 1990, she is an Italian jewellery designer. Bea Bongiasca’s inspiration stems from her deep passion for pop culture, contemporary art and design, conflated with her love for everything colourful. Italian designer Bea Bongiasca graduated from London’s Central Saint Martins in 2013 and established her own fine jewelry label in the same year. With a unique blend of contemporary design, vibrant colors, and a distinctive pop-art and Harajuku-kawaii aesthetic, Bea Bongiasca's creations exude a fearless and dynamic energy. The brand utilizes ethically and sustainably sourced diamonds from Botswana, as well as 14k and 18k gold and bright enamel, to craft unconventional shapes that adorn exquisite rings, necklaces, and earrings. Each piece is meticulously handcrafted in the designer's Milan studio. Renowned by celebrities and revered by fashion icons, Bea Bongiasca's sophisticated designs exemplify jewelry as a true form of art.

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