Spring-Summer 2022 Collection
STANDARD CAMPAIGN
SWEET BLOOMING COLORS

2022.06.10

ANTEPRIMA accompanies women throughout the seasons of their lives: bags that hold their personal effects. their hopes. their secrets.

SS22 collection endowed new pastel palette of SPRING into the most classic STANDARD COLLECTION, visualizing smart, precious with love through colors representing feminine flower, adorable sweets in the joy of intimate emotions.

To deliver an allurement of the mother nature of spring, the new pastel colors were arising from the colors live on Pink Sky (Carne Opaco), Garden Path (Burro Opaco), Spring Sea (Cielo Opaco) and Bamboo Forest (Menta Opaco). These elegant yet fresh soft-hued will brighten up any spring/summer wardrobe.

Designers injected these four seasonal hues on various iconic STANDARD COLLECTION: STANDARD BAG 047, MINI STANDARD 045 and MINI STANDARD 6T1. You can carry any of these styles as tone-one-tone to match with your summer wardrobe or infusing a touch of playfulness on the total look by choosing a color-blocking WIREBAG. Besides, embellishing a little charm or double bag is also a smart styling idea.

You can also insert any of your STANDARD WIREBAG inside the new MACRAMÈ collection to create a bag in bag effect to smarten up your total look. Pair up with same color tone Wirebag or trendy pouch as an inner bag/ compartment to play with the color palettes for a splash of color; or choosing the opposites on the color wheel and pairing them together to make interesting and complementary color combinations is also a fabulous idea for mood-boosting.

Awakening of Spring, refresh your mood and style up, wait no more to bloom with ANTEPRIMA STANDARD Collection.

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