ABOUT

1993

Izumi Ogino establishes ANTEPRIMA and opens first office in Milan

1995

  • ANTEPRIMA Design Office, Press Office, Showroom opens in Milan.
  • Collection presentation commences in Milan / Paris.

1998

  • Izumi debuts Spring / Summer collection at Milano Moda Donna
    (Milan Fashion Week),the first time an Italian brand with a female
    Japanese Creative Director is spotlighted at this event.
  • ANTEPRIMA WIREBAG launches and becomes an instant hit.

2000

Relocation of Milan flagship store to Corso Como 9
(Store design by Rodolfo Dordoni)

2002

Establishes licensing agreement for costume jewelry
(Vendome Yamada)

2003

Opens flagship in Shanghai Plaza 66, China.
Launches ANTEPRIMA WIREBAG – a conceptual shop offering a collection of
‘fun goods’ with the theme of ‘the playful heart of women’

2004

Establishes licensing agreement for
scarves and hats (Aurora)

2005

Establishes licensing agreement for umbrellas (Aurora)

2008

Establishes licensing agreement for leggings & socks (Atsugi),
gloves (SUN-ACE), shoes (Moda Clea)

2010

First mobile phone "F-02C ANTEPRIMA GOLD (by Fujitsu)" launches in
collaboration with NTT docomo

2011

Establishes licensing agreement for
handkerchiefs (Blooming Nakanishi & Company) and bridal dress collection
(MARIAROSA Co.,Ltd)

2012

First smart phone "F-09D ANTEPRIMA (by Fujitsu)" launches in
collaboration with NTT docomo

2013

ANTEPRIMA WIREBAG launches "999 Pure Silver Collection" which
combines state-of-the-art technology and 20 years of extraordinary
artistry to commemorate the brand's 20th anniversary

2014

Establishes licensing agreement for tableware
(Noritake Company Limited).

By now, there are 80 boutiques of ANTEPRIMA,
ANTEPRIMA WIREBAG and ANTEPRIMA MISTO worldwide.

LATEST INFORMATION

Youtube ANTEPRIMA Channel

Youtube ANTEPRIMA Channel

Youtube ANTEPRIMA Channel

Youtube ANTEPRIMA Channel

Youtube ANTEPRIMA Channel

Wechat

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