BRAND HISTORY
1993
Established ANTEPRIMA Ltd. in Hong Kong,
ANTEPRIMA SRL in Italy.


1995
- Started intensive fashion activities based in Italy.
- Opened ANTEPRIMA DESIGN OFFICE, PRESS OFFICE,
SHOW ROOM in Milan Started collection presentaion in Milan / Paris - Opened flagship shop in Milan (VIA DELLA SPIGA)


1998
- From 1998, IZUMI officially joined Milano Collection.
(Spring Summer Collection 1999) - ANTEPRIMA WIREBAG WAS BORN


2000
Moving of Milan flagship shop
(CORSO COMO 9 / Designed by RODOLFO DORDONI)

2002
- Opened first Japan flagship shop in Aoyama
(Graceria Bldg. Minamiaoyama, Minato-ku, Tokyo) - Made licensing agreement of custome jewelry
(VENDOME YAMADA)


2003
[ANTEPRIMA PLASTIQ]
conceptual shop bearing theme of
“Fun & Playful heart of women”


2004
Made licensing agreement of
Scarf and Hat (Aurora)

2005
Made licensing agreement of Umbrella
(Aurora)and Kimono (Manhyo)

2008
- Made agreement of Watch (Seiko),
Leg Wear (Atsugi), Gloves (San Ace),
Shoes (Moda Clea) - “ANTEPRIMA PLASTIQ” changed its boutique name to
“ANTEPRIMA WIREBAG”

2009
Opened first new style shop “ANTEPRIMA MISTO” in Yokohama Lumine


By now, there are 90 boutiques of ANTEPRIMA,
ANTEPRIMA WIREBAG and ANTEPRIMA MISTO worldwide.




